Powerful, results-driven marketing consultation, concept, and
Work with a seasoned marketing professional who has helped fuel
the success of a wide array of businesses throughout the world.
A Streamlined ProcessÖ
First of all, youíll cut the amount of time youíll need to
invest upfront because Iíve simplified the process by which I
become familiar with your needs and weíll quickly move the
I usually work like this:
I ask for as much information as you have on your company and
your expectations for the current project. This may include a
creative brief or project outline, former marketing initiatives,
web urls, competitor information, service or product specs,
staff bios -- really anything that you use internally or
externally that conveys the product, client base, competition in
the marketplace, and overall objective for the project. (Donít
have much documentation? No problem. Weíll jump straight to step
two. May take a little longer, but in the end Iíll have
everything I need to get the job done right.)
Next, I review the info and follow up in one of three ways.
A meeting with your creative team. This is the most
intensive, and I feel, most effective way to proceed. I get
to experience your team and company in action, and weíll
brainstorm the product and client base to determine what
matters most to your customers and why. Iíll guide the
meeting where appropriate or as desired, and hit you with a
list of prepared questions to fill out any further
A targeted phone consultation with you or members of your
team. An on-site meeting is not always feasible and a
strategic phone interview can also work well. Again,
weíll cover a list of topics and questions Iíve prepared in
advance, and you can add any additional input to ensure
weíre on the same page.
An email query. I work with clients throughout the country
and throughout the world. Sometimes, email is the best way
to move forward. Again, Iíll supply a targeted list of
questions covering the information Iíll need to crafty the
most effective concept and copy. This works best when you
respond with as much detail as possible. Add any additional
input you think may be helpful and ask any questions you
need of me to be sure we share the same direction for the
No matter how we collaborate, weíll agree on a direction for the
copy, and an appropriate timeline.
I write up the copy and send you a draft by the agreed-upon
You review the draft and contact me about any revisions. Iíll
respond promptly and weíll fine tune things from there. My bid
includes three full revisions of the copy.
This is a general outline of how I typically handle marketing
projects. However, each project and company is unique and I am
completely flexible. If your company has a different approach,
letís do it!
+ I am also available to work on-site as needed for larger
projects and will actively collaborate with your design team
Most importantly, before I write a single word, I take the time
to recognize, and/or help you determine, not only your company
image, project goal, and unique marketing position, but also to
thoroughly understand the perspective of your potential
customers. This last is crucial and a clever line is worthless
if it does not speak directly and powerfully to the majority of
those who read it and who are in a position to respond.
Not sure what your needs are? Contact me for a FREE
consultation. Have a web site thatís not pulling its weight and
youíre not sure why? Contact me and I'll review your site and
deliver comprehensive feedback absolutely free of charge.